Welcome to Commercial Creativity

Name: Four+Friends
Address: GB

Home: Welcome

We incubate ideas, advise on growth and invest in brave entrepreneurs

We think creatively to create commercial opportunities. Simple as that.

We work with a range of people, creating agile teams though our network of Friends.

We are experts in helping pivot businesses and creating new commercial propositions.

We know entertainment, content, marketing and concept development inside out.

And we’re straightforward. We just wanna get stuff done.

Home: About

INCUBATION

We Create Stuff

Either off our own bat, or working with existing corporations, we look at things that consumers might need and create relevant commercial offerings. Right now we’re incubating businesses ranging from fashion, golf, photography and later-life.

ADVISORY

We Share Our Knowledge

Typically in the marketing space, we advise companies on how to increase revenues and profits, how to position for and manage a sale, structure JVs and partnerships, how to build organisational structures to drive growth, and how to mix creativity with commercial objectives. It’s hands-on and useful.

INVESTMENT

We Fund Smart Initiatives

Good ideas, smart people and a clear vision is sometimes enough. When it’s not, we kickstart growth by putting our money where our mouths are and provide funding and mentoring to drive success and returns.

Home: Services

Four+Friends was set up by Anthony Ackenhoff in 2017. Anthony has spent 20 years working in marketing and entertainment, creating business units for major companies and running award-winning campaigns for major consumer brands. He has run publications, co-founded the world’s most successful entertainment marketing agency (and sold it to IPG), chased loads of dead-end ideas (a few of which turned up trumps), and built a network of world-class collaborators who make up the +Friends part so that anything from digital, to content, to events, to product design, to investment can be delivered.

PEOPLE

Home: Hours

"We do everything using the number 4. We work on things for 4 hours, 16 hours or 64 hours. Or days. Why? Because time is important. And because we're obsessed with the number 4."

FOUR

"Everybody needs Friends. We have built up a network of people that we like and respect - leaders in their fields - that we collaborate with. We build agile teams to work on solutions."

FRIENDS

"We are streetwise, nimble, practical and smart. We offer clarity, we accelerate growth and we affect positive change. We mix creativity + commerciality to drive ideas forward."